‘Owning Our Madness’ gets special mention at RAFA 2020

“Sherando Ferril-Cupid, shares her story from the opposite side of the Atlantic. We were impressed by her fresh and vibrant voice, as she explores how myths about mental illness in Jamaica are holding back treatments and acceptance in her homeland. Sherando breaks down the cultural beliefs and misunderstandings that madness is a form of sin, ill discipline, or a Voodoo curse.”


We worked closely with Sherando Ferril-Cupid in the application process for the RAFA 2020.
Sherando Ferril-Cupid has over 25 years of experience producing audio and visual media in the Caribbean and across the globe. Her passion for the human condition is reflected in every piece of work she creates.

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